There have been many outstanding fact that the search for new customers takes more money than continuing to do business with existing customers. For this reason, the best way to get profits is to have loyal customers. And it’s all about building a relationship. Any ideas?
Customers are not loyal as they used to.
Has become a habit that, customers will be looking for services that can meet their needs, and then be subscribed for years. But today, customers can change and easily provoked by the offer of your competitors. Now it’s time to apply Loyalty Management, a new science, so you can maintain your new customer.
Give a discount for repeat orders
Many people give a discount at the start of business, this is the wrong way. Give discounts to loyal customers, this will make them think twice before leaving the bid discount of 20% of you every time.
Mailing List
Make at least two mailing lists, for the prospect – that is, people who might buy from you, and others, for your loyal customers. You must give great attention to two of these lists, especially for those who buy more from you.
Make contact with customers as much as you can. Always try to understand their needs, do not worry about how much money should you spend, because you can do so via email. The secret is to contact as much as possible. Also send greeting cards, take them to meet for lunch, or whatever else you can think of. Think about the techniques that are ignored by your competitors.
If your service is a service that customers need on a regular basis, make sure you store in your database and send something later. The worst thing that usually happens is, you lose customers because they do not have your telephon number and get a good offer from your competitors.
Another thing is to send your newsletter mailing list or through the mail. Write something useful every month, about your company, which is roughly useful for your customers, also include the company logo, so they remember you when they need it. As a bonus, you can store all this material on your website, to be discovered by someone who might be looking for through search engines.
Like response
Make the phone as much as possible, to get feedback from your customers. Make sure they are satisfied with your service, and offer or ask about anything that does not match their expectations. The customers will really appreciate this, and even feel good, if you really do their suggestions.
Provide Personal Service.
Treat your customers as friends, not just a tracking number in your database. Adjust what you do with what they need, make it easy for them. Do not do things that are not useful, because they are customers.
Customers will greatly appreciate your acknowledgments, when you receive payment. Especially with the addition of your own handwriting. Isn’t it easy?